From Rhonda’s Desk
To Yelp or not to Yelp
That is the question…or to Google review, or to SureCritic review or to Facebook review. Seems we are constantly being asked to submit our opinions and experiences with every business we visit. It might seem like an inconvenience or an annoyance to “stop what we’re doing” and post to Yelp, or Google, or Facebook about our experiences at restaurants, doctors offices, auto repair shops…
However, as a consumer and a business owner, I have developed a unique perspective on all this social media activity.
As a consumer, I check on-line reviews just about any time I buy something or go to a new-to-me business of any sort. If the reviews are primarily positive, I am more inclined to try their product. Obviously, if the reviews are leaning negative, I am more likely to steer around them. And most of those reviews are honest and accurate - good or bad.
As a business owner, reviews offer an invaluable resource: consumer reviews tell us what we are doing right, and may highlight areas in which we need improvement. You can be assured I keep a close eye on what our customers have to say about us. We are blessed to maintain impressive reviews across Facebook, Google, SureCritic and Yelp. But as a business owner, I’d want to know if anyone had anything less than a positive experience here!!
So, what may seem an inconvenience or a waste of time is actually empowering to both the consumer and to the business owner. Everyone wins…
We thank you, our reviewers, for boosting our on-line presence with your kind words.
To those of you who have not yet reviewed us, we’d sure appreciate your honest feedback on any review site.
To those of you who have not yet visited Evert Automotive, we invite you to check out what our customers are saying about us…
